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Back then Adwords was easy, you didn’t need to “work the system” to get results; the numbers using it provided tough competition, but not enough to outprice smaller sites. It’s easy to get caught in the headlights, chasing words thinking they are the only ones that bring traffic, or that Adwords is the only solution to low traffic. I found that out quickly, when I was priced out of my sector and found myself spending much more than intended.
So from that experience I developed this site. It’s not an anti-adwords site, because adwords does deliver traffic but there are more cost-effective ways for smaller or fledgling sites to bring in business. The site aims to give you the information to make an informed choice, so you can get the best return from your marketing budget.
Now that Google is so big, competition for even vague words can make it hard to find a comfortable campaign level. Many people avoid worrying about individual word cost by falling into the trap of setting a monthly budget. But leaving it to Google is like handing your credit card to a stranger – you can’t trust it’s being spent to your best advantage.
It’s been about some years since my first Adwords campaign, and it’s been reported that these days Google control 44% of all online advertising. Because of their size some, less scrupulous, businesses target them for juicy pickings. Unfortunately for you, that juice is the money you pump into Adwords. The other side of the Adwords coin is Google’s Adsense system, where site owners place Google ads on their pages and earn per click. The thing is, not all clicks on those ads are human, and not all pages are honest ones like yours and mine. So not all of the clicks you pay for through Adwords will be genuine interest in your site.
Google says they try to spot these systems and, when they do, they even refund for invalid clicks – But like any business, it’s not in their interest to find ways to refund you, so you can’t necessarily trust they’re being vigilant. So if you sign up for the “monthly budget” option, they have your credit card, that credit card pays for clicks, and the more clicks, the more money google make. It doesn’t profit Google to ensure all those clicks are genuine customers for you, so it’s down to you to determine whether the Adwords model can get you the best value for your money. No matter how experienced you are with online marketing, Adwords is an expensive learning process, so if you own a smaller site or are starting up a new business, why not learn it a cheaper way, even a free way. We give you those networks, it’s as simple as that.
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